Key message development example:
Business / Brand Name: GREETING SEATTLE
Business Type: Gift and Greeting Card Store
Business Type: Gift and Greeting Card Store
FIRST STEP: WRITE A POSITIONING STATEMENT
A positioning statement is an internal strategic brief used to guide development of the business and inform its marketing -- a short description of your business
and the competitive qualities that set it apart. Writing a productive positioning statement requires a thorough understanding of your market, including your customers, competitors, trends, etc. and a thoughtful analysis of the strategic factors in your favor.
Here is Greeting Seattle's positioning statement, which the owners wrote after conversations with customers and employees:
and the competitive qualities that set it apart. Writing a productive positioning statement requires a thorough understanding of your market, including your customers, competitors, trends, etc. and a thoughtful analysis of the strategic factors in your favor.
Here is Greeting Seattle's positioning statement, which the owners wrote after conversations with customers and employees:
Greeting Seattle offers a competitively broad selection of greeting cards, small thoughtful books and gifts and
