Brian Faulkner's "sweet spot" is smaller to moderate sized consumer products, retail, service and manufacturing companies that may have struggled to find ways to position their business, brands or products to competitive advantage. He thrives on strategic communication problem solving, complex subjects, new ideas, concepts-as-products, challenging marketing situations and demanding deadlines.
Brian also is a five-time Emmy award winning Public Television writer and narrator of UNC-TV’s popular Our State magazine series and has produced many successful corporate visual presentations. (for narration samples, go to: www.faulknervoice.com)
Brian also is a five-time Emmy award winning Public Television writer and narrator of UNC-TV’s popular Our State magazine series and has produced many successful corporate visual presentations. (for narration samples, go to: www.faulknervoice.com)
ideal clients ARE B2B or B2C COmpanies
who should have (or want to have):
market leadership in their business category
independent marketplace acknowledgement that they are, indeed, the leader
a key message that proclaims that leadership and describes their competitive advantage
well defined brands and products with clearly differentiated messages
a compelling business concept that everybody "gets"
authenticity: competitive claims based on substance vs. wishful thinking
a premium price (and worth every penny)
loyal customers or clients who are sold on their business, brand and products
a history to build success on - plus enduring potential
a clear, succinctly stated mission
a compelling vision for the future and a plan to get there
a passion that gets people up in the morning and charges their day
stakeholders who believe in them
a bedrock service culture
competitive intelligence (knows its markets and competitors)
customer intelligence (tuned-in to their current and emerging needs)
"marketing imagination"